Designing with colour and intent: how human-centered design can shape behaviour and improve well-being.
Our design consultancy is dedicated to using the science of colour psychology to inform and elevate your design needs. We believe that by understanding the psychological effects of colour, we can help you make design choices that are not only aesthetically pleasing, but also have a deeper impact on the user, ensuring predictable behavioural outcomes, and wellbeing.
At our consultancy, we believe in the power of combining scientific research with design intuition to create cohesive and effective designs that meet the unique needs and goals of our clients. We embrace the philosophy of 'science behind design intuition' and use this approach to guide our clients in creating meaningful and impactful designs.
We offer expert guidance on the use of colour psychology in a wide range of design applications, including architecture, interior design, product design, brand identity, website design, and more. Our goal is to help create spaces and experiences that promote well-being by harnessing the emotional effects of color to create an atmosphere that facilitates either calm, attention, privacy, stimulation, or conviviality for customers, staff, and visitors alike.
Humans natural habitat is found in nature
Our focus is to create environments and provide experiences that make people feel good. Today we spend 90% of our time indoors and many of us live in densely built-up urban environments far away from nature. Many researchers are also talking today about how many people feel stressed and suffer from other related health problems because of this.
By learning from nature's harmonious colour scale and its design, we can refer back to the wonderful experience we feel from being in nature and re-establish the balance between human needs and the demands of modern society.
The Team
Our multi-disciplinary team are all professionally trained in Applied Colour Psychology. Specialists under Angela Wright, we are able to push the boundaries of physical and digital design innovation; creating great customer experiences, stronger brands and building design-led businesses.
Grace Boicel
Grace is an award-winning strategic and innovation-driven design leader with proven track record of creating brand-defining physical and digital products for agency and multinational businesses, such as H&M, Microsoft, and Nokia.
Amanda Boicel
Amanda has a bachelors of science in psychology and masters in cognitive neuroscience. Trained in colour psychology and neuroaesthetics, she has a deep knowledge of the behavioural and cognitive impact of colour and good design.
Per Boicel
Per has 25+ years of experience in garden design and entrepreneurship. Horticulturalist in garden design with a deeper knowledge of horticultural therapy, colour therapy and Applied Colour Psychology.